Not Really Stealthmode

Not Really Stealthmode

Francine Hardaway  //  Self-described geek-to-human translator Francine Hardaway bought her first Apple product in the (very) early 80s, abandoned it for the supposedly portable Compaq a few years later, and returned to Macs soon after. By the late 80s, she was haranguing her daughters' journalism teachers for continuing to make the students literally cut and paste up the school newspaper copy when desktop publishing already existed, and had sacrificed their high school popularity for their greater good. She also tried to give them fax machines for Christmas, which they returned.Her passion for hardware died when the Internet "came along" and she realized the future was in software. Her first real experience with the power of online communities was in 1996, when insomnia after her husband's death led her to discover Widownet, followed a discreet year later by Match.com.In the early 90s, she made herself less popular with her friends by insisting that they all learn about email and the Internet, although they all assured her they would be dead before they needed to know it. She started a weekly email list that evolved over the years, and is now known by people who still don't read blogs as "Francine's blog." Francine's real blog — for those "in the know"–is at Stealthmode Blog. She can also be found on LinkedIn, Facebook, Twitter, Plurk, Identi.ca, and every other social network someone tells her about.

And, oh by the way, she is a serial entrepreneur who counsels and invests in other startup entrepreneurs at Stealthmode Partners. She can tell you how long it REALLY takes to get beyond those early adopters.

Jan 23 / 2:51pm

Woody Allen: "95% of Life is Just Showing Up"

t's Saturday afternoon and I'm sitting in the Executive Boardroom of the Cronkite School of Journalism at ASU. The room is overflowing, and it is only one of 4 different rooms that are part of CenPhoCamp, a social media conference/unconference organized by  Tyler Hurst. I'd guess there are over a hundred fifty people in attendance -- maybe more. It was completely marketed on Twitter and perhaps Facebook, although I didn't see it there, and I'm amazed at how many people just showed up. I'm a curious sort, and a lot of these people are my friends, so that's why I'm here. My attendance is pretty random -- I didn't even know what I was going to. I just came to support the community:-) But what a pleasant surprise.

Ironically,the discussion is about Generating Event Buzz, and it's absolutely out of the park!  The people are bright, knowledgeable, connected, and wonderful. And the main theme of the discussion is the counterintuitive point that "exclusion" can become a useful tool for marketing an event. Specifically, it is about defining the precise audience to whom an event is targeted, and reaching that audience only. There's value in focused marketing. This event has clearly been targeted at the young creative class. My "age appropriate" friends will never have heard of it.

Contrary to everyone who likes to say there's no creative class in Phoenix (you know who you are, @jontalton), It's amazing how far the Phoenix world has moved. In the next couple of decades, Phoenix will be run by the people I'm listening to in this room.

   
Click here to download:
Woody_Allen_95_of_Life_is_Just.zip (2294 KB)

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