Not Really Stealthmode

Not Really Stealthmode

Francine Hardaway  //  Self-described geek-to-human translator Francine Hardaway bought her first Apple product in the (very) early 80s, abandoned it for the supposedly portable Compaq a few years later, and returned to Macs soon after. By the late 80s, she was haranguing her daughters' journalism teachers for continuing to make the students literally cut and paste up the school newspaper copy when desktop publishing already existed, and had sacrificed their high school popularity for their greater good. She also tried to give them fax machines for Christmas, which they returned.Her passion for hardware died when the Internet "came along" and she realized the future was in software. Her first real experience with the power of online communities was in 1996, when insomnia after her husband's death led her to discover Widownet, followed a discreet year later by Match.com.In the early 90s, she made herself less popular with her friends by insisting that they all learn about email and the Internet, although they all assured her they would be dead before they needed to know it. She started a weekly email list that evolved over the years, and is now known by people who still don't read blogs as "Francine's blog." Francine's real blog — for those "in the know"–is at Stealthmode Blog. She can also be found on LinkedIn, Facebook, Twitter, Plurk, Identi.ca, and every other social network someone tells her about.

And, oh by the way, she is a serial entrepreneur who counsels and invests in other startup entrepreneurs at Stealthmode Partners. She can tell you how long it REALLY takes to get beyond those early adopters.

Nov 7 / 10:48am

My Rant: How Not to be a Speaker or Volunteer at a Conference

We are less than a week out from the Arizona Entrepreneurship Conference #AZEC09 and once again I open my email and it is full of "volunteers." People who want to volunteer to help us with the conference, and even PR people volunteering their clients to speak. It made me furious this morning, so here's the rant.

Listen, you cheeseballs and dirtbags, we needed volunteers eight months ago when we started planning the conference, not now.  We have had them lined up forever -- members of the community who have done the web site, the program, the PR, the logistics, the marketing, the video, etc.  We make them sponsors. The entire friggin conference is put on by volunteers: only the food and facility get paid. And why is that so?

Because, cheeseballs and dirtbags, this conference is a FUNDRAISER. for a CHARITY. That means we don't put the money in our pockets.  We use it to fund programs for laid-off workers, domestic violence victims, returning felons, and others who are trapped in low wage jobs or no jobs.  We want to teach them how to be self-sufficient by finding their passion or their expertise and building a business around it. We run a 501(c)3 that has NO OVERHEAD. None.  Every dime goes to give programs.

We also don't want your motivational speaker client to practice his shtick on us.  We are motivated, and so is our audience.

Our speakers are hand-picked by me or by the panel moderators because 1)they are very valuable in their own fields and have something exceptional to share about entrepreneurship 2)they are willing to contribute their time and energy to the conference, or  3)they are people from out of town that our audience wants to hear from. You can't just pop in a week or two in advance and ask if there are "holes" in the agenda.

And you can't email me and hope to defray your expenses by "offering to give a small presentation." That just tells me you have never attended.

I'm trying to create value.  This isn't the Bay Area, and we aren't charging $2995 a ticket for the day. We are charging $150 at the door, and if you wish, you can still get the Mashable discount by using the code AZEC09. Although that expires soon.

I am offended that you think I won't know it when you sign up for a ticket and indicate falsely that you are a speaker or a sponsor.  I'm not an algorithm, I'm a human, and Joan and I look at every registration. Steven Groves has walked every inch of the facility. Merlin's got all his volunteers for the day of, including people to work registration. Someone actually did that this morning, and I caught him.

Cheeseballs and dirtbags, people who don't care enough to watch the site and take advantage of the early bird discount, which was $99, I'm tired of providing bargains to Arizona's cheapo community. Get a grip, people.  If you want to grow an entrepreneurial community here, someone has to pay SOMETHING.  If $150 is too much to support entrepreneurship in Arizona, I'm outta here.

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5 comments

Nov 07, 2009
Mo Kakwan said...
*sigh* The cheapo community is everywhere. Everyone everywhere wants free shit. (Congrats btw on getting everything together for your conference!)
Nov 07, 2009
 said...
Well said, Francine. The high unemployment rate in Arizona has led to many job seekers being advised that they should volunteer their services in order to have current experience in their portfolio and make contacts. If they have never volunteered before, and don't get the concept, they approach organizations for selfish personal gain. Many organizations in the Valley are now having to tighten up their screening requirements for their volunteers and are turning away people whose motivations are inappropriate and could potentially harm the organizations, especially low budget nonprofits that are also struggling in this economy.

Earlier this year I was at a conference volunteering my services in exchange for attendance. Several people walked in and said they were unemployed and wanted to be able to walk the trade show floor and try to make contacts. The people at the registration table were kind people and let them do this.They didn't realize they were being rude and disrespectful to the large number of volunteers who were there working for two days or more, and donating their services, and therefore not able to walk the trade show floor like those who swept in off the street and didn't give anything at all to the organization. So, this is a plea for you to also be sure the kind folks volunteering their time for registration don't allow walk-in cheeseballs and dirtbags to come in.

Nov 07, 2009
 said...
As a conference volunteer, a member of the board of the non-profit who benefits from this effort and a friend of Francine, I say that I appreciate their interest, even at this late date. We're flattered to get the recognition, which speaks of their perspective that this event is important enough and worth their time.

The months of work and hours of effort however could be made lighter on the core team if just a few more people offered earlier on to lend a hand. To make a request now is like the story of the grasshopper and the ant - let others do the heavy lifting and come in after the onset of winter, expect a kind response to an unsolicited request.

Johnny-come-lately's who make cracker promises (easily made and easily broken) are welcome to pitch-in for next years conference, but in the four years of effort in helping stage this conference, none have held their hand up AFTER the event to help on next years event.

So even as this years event is getting underway, who's up to help plan and make next years event even bigger and better?

Nov 07, 2009
Tyler Hurst said...
Francine- so you're saying that interest, although misguided, is wrong? Shouldn't the entire group be proud of the fact that they've garnered such support?

While I understand the frustration at PR people trying to get their clients in to speak, not everyone is at the forefront of the events happening here in the Valley. Why not just put them on the list for next year?

Nov 07, 2009
It’s great that the AZEC09 is getting attention and that people want to come just as Tyler said. AZEC09 is a great opportunity to connect, engage and be inspired. And yes, as Pat shared, there are those volunteers who pitch in, add value, and truly contribute, just as there is always a last minute surge of people who are basically just looking for a free ticket. The trick is to find the balance between showing appreciation to well meaning potential volunteers and weeding out those people with self serving agendas. (And yes they are out there in every market not just Phoenix.)

I am a big proponent of volunteerism and truly believe that volunteers need to be appreciated in a way that shows that you value their contributions. Conversely, volunteers need to understand what creates value.

Here are some tips for volunteers AND for volunteer organizations that might help:

For Volunteers:
• Do your homework – know who and why you are offering to help and be able to explain what you have to offer.
• Timing is important. Waiting until the last minute sends up a red flag that you may have your own agenda.
• Always ask – ‘How can I help’ – not “What can I get”. When you give value – smart organizations give value in return.
• Be reliable – when you accept a task – deliver on your promise. ‘I’m just a volunteer’ is not an excuse to not deliver.

For Volunteer Organizations
• Know what you need and post it on your website so people know what you are looking for and can envision how they can help.
• If you don’t need it now – you may need it later. Keeping a list of offers and contacts can come in handy in the future.
• Break jobs down into small manageable tasks. You won’t burn people out that way.
• Give clear and specific direction of what is needed and when
• Show appreciation in a tangible way. You can never say thank you too many times.

And along those lines, to all of the volunteers, sponsors, and community partners who ARE contributing in a BIG way to help AZEC09 be the best Arizona Entrepreneurship ever – THANK YOU!!!!!

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